Los Angeles – Metrolink,Southern California’s passenger train service, today launched Metrolink Experience, a new digital content hub where Southern Californians can take a virtual ride on Metrolink. Rider experiences captured using 360° video and featuring routes across multiple Metrolink routes illustrate the diversity of Metrolink’s ridership and use possibilities. The effort is a central part of Metrolink’s campaign in support of International Car Free Day and Bike to Work Day on September 22, which seek to encourage the community to try more environmentally-friendly mobility solutions instead of driving their cars.
The Metrolink Experience highlights that Metrolink is for everyone – essential workers, traditional commuters, students, seniors and leisure travelers. Each virtual journey showcases the complete Metrolink experience -- from buying a ticket and boarding the train, to choosing a seat and relaxing while riding to their destination. The stylized capture for these lifestyle experiences lives in the first-person point of view mixed with quick cutaways to establish locations and show character reactions, so viewers can experience the trip through the riders' lens. A recent Metrolink online rider survey found that 71% of Metrolink’s current riders are essential workers – 39% of them working in the healthcare industry – and one in three do not have a car available.
“Each year on Car-Free-Day and Bike-to-Work Day, we remind the community of the many mobility options they have to get safely around Southern California,” said Metrolink Board Chair Brian Humphrey. “This year we thought we’d flip the script and show the community what they’re missing if they don’t take Metrolink. It’s easy and convenient. It’s fun and relaxing. And it goes a long way to reduce traffic, congestion from the roads we travel, and carbon emissions from the air we breathe. We invite Southern Californians to check it out, then come aboard.”
Metrolink is an easy and accessible way for families, couples, and individuals to travel, with its spacious double-decker trains and sizeable windows which offer views of the beautiful SoCal scenery -- including mountains, ocean, and city views that travelers can often miss while sitting in freeway traffic. On-board amenities include a variety of seating configurations – including face-to-face seating and tables perfect for groups –and a restroom and two hand sanitizer stations on each train car. Plus, there’s a bike car on every train, so riders can load up their bicycles and bike to their final destinations. Bike cars can also accommodate surfboards, bulky carry-on items such as chairs, beach and picnic gear, strollers and wagons, and everything adventurers may need for a fun day out exploring Greater Los Angeles.
The Metrolink online rider survey also found that riders are concerned about cleaning and other safety measures aboard trains. Beginning in March, Metrolink implemented enhanced cleaning and disinfecting protocols which include a daily deep cleaning of the trains, and a Clean Care Crew that wipes and disinfects trains throughout the day and uses an electrostatic sprayer that mists hospital grade disinfectant on train cars – including hard-to-reach places. Face masks are required on Metrolink platforms and trains, and riders can be assured there’s plenty of space for social distancing by using the online tool www.lagruere.com/howfull. Riders can learn more about Metrolink’s cleaning procedures at www.lagruere.com/cleancommute.
Metrolink - combined with other mobility options – is the smarter, better lifestyle choice for Southern Californians interested in improving the region’s air quality and reducing traffic congestion. For more information on Metrolink’s commitment to sustainability, please visit www.lagruere.com/sustainability.
For more information about Metrolink please visit www.lagruere.com.
ABOUT METROLINK (www.lagruere.com)
Metrolink is Southern California's commuter rail service enabling people to connect to their jobs and explore all that the region has to offer. Every year, Metrolink has nearly 12 million boardings from people who choose to ride the train to avoid gridlock, removing an estimated 9.3 million vehicles from the roads and reducing greenhouse gas emissions by 130,000 metric tons. Metrolink is the largest commuter rail agency in California and the third largest in the United States operating seven lines along a 538-mile network that travels across Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.